Evaluating the Attitude of Students, towards Foreign Programmes on Independent Television

Evaluating the Attitude of Students, towards Foreign Programmes on Independent Television

ABSTRACT

This project work was aimed at evaluating the attitude of final year student of University of Port Harcourt towards foreign programmes on Independent Television. To achieve this, sample size of 400 achieved from the population of 6200 final year students. The survey method was employed, hence, the findings show that students watch more of foreign programmes and are greatly expose to them.

TABLE OF CONTENTS                                                                PAGES

Title page    -        -        -        -        -        -        -        -        -        i

Certification         -        -        -        -        -        -        -        -        ii

Dedication  -        -        -        -        -        -        -        -        iii

Acknowledgements -               -        -        -        -        -        -        iv

Abstract -   -        -        -        -        -        -        -        -        -        v

Table of contents -        -        -        -        -        -        -        vi

CHAPTER ONE

INTRODUCTION

1.0            Preliminary Remarks     -        -        -        -        -        1

1.1     Background of study     -        -        -        -        -        -        1

1.2     Statement of the problem        -        -        -        -        -        4

1.3     Objectives of the study  -        -        -        -        -        6

1.4     Research questions        -        -        -        -        -        -        6

1.5     Significance of the study         -        -        -        -        -        7

1.6     Scope of the study         -        -        -        -        -        -        7

1.7     Definitions of terms       -        -        -        -        -        -        8

CHAPTER TWO

LITERATURE REVIEW

2.0     Introduction         -        -        -        -        -        -        -        9

2.1     Theoretical review         -        -        -        -        -        -        9

2.2     Mass Media Theories     -        -        -        -        -        9

2.3     Cultivation Theory        -        -        -        -        -        -        11

2.4     Functional Role of the Media  -        -        -        -        12

2.4.1  News and Information   -        -        -        -        -        13

2.4.2Education     -        -        -        -        -        -        -        -        13

2.4.3Interpretation and Correlation -        -        -        -        14

2.4.4  Selling and Advertising -        -        -        -        -        15

2.4.5  Persuasion/Mobilization          -        -        -        -        -        16

2.4.6Entertainment and recreation    -        -        -        -        17

2.5     Dysfunctional roles of the media      -        -        -        18

2.6     The Influence of Television     -        -        -        -        19

2.7     Effects of Television on Health         -        -        -        -        21

2.8     Television and Imitation          -        -        -        -        -        22

2.9     Empirical review  -        -        -        -        -        -        23

CHAPTER THREE

RESEARCH METHODOLOGY

3.0     Introduction         -        -        -        -        -        -        -        25

3.1     Research design    -        -        -        -        -        -        25

3.2     Research Population      -        -        -        -        -        -        26

3.3     Sample and sampling technique        -        -        -        27

3.4     Research Instrument      -        -        -        -        -        28

3.5     Method of data collection        -        -        -        -        -        28

3.6     Method of data analysis -        -        -        -        -        28

CHAPTER FOUR

DATA PRESENTATION, INTERPRETATION AND ANALYSIS

4.0     Introduction         -        -        -        -        -        -        -        30

4.1     Data presentation and analysis         -        -        -        -        31

4.2     Discussion of analysis   -        -        -        -        -        40

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.0     Preliminary Remarks     -        -        -        -        -        43

5.1     Summary    of findings- -        -        -        -        -        43

5.2     Conclusion -        -        -        -        -        -        -        44

5.3     Recommendations         -        -        -        -        -        -        44

         

REFERENCES   -        -        -        -        -        -        -        -        46

Appendix I -        -        -        -        -        -        -        -        47

Appendix II (Questionnaire)   -        -        -        -        -        48

CHAPTER ONE

INTRODUCTION

1.1     Background of the study

          Students attitude towards foreign programmes on independent television has become a worrisome thing all over the country.

          Television “The name came from the Greek words “Tele and Videre”. Television is a means of distributing culture and entertainment. Television is very crucial in development of any nation.

          According to Oxford Advanced Learner’s Dictionary Programme is “something that people watch on television or listen to on the radio”. A programme can be foreign or manufactured locally to educate, inform, entertain people.

          Foreign means something not from your own country, i.e. not known to somebody, and therefore seem strange. So a programme can be foreign but also transmitted by our local television station.

          Before, the coming of private television station, there were government owned station in nearly every state in Nigeria. Then, television was the responsibility and instrument of government to broadcast to the people. Only the NTA station owned by the Federal Government and State Government owned station were in existence until 1992. There were no Independent Television as at that time.

          But in 1993, the Federal Government allowed private organization to be established and operate broadcasting station. This was done through the Decree No. 38 of 1992 which was also used to establish the industry regulator body, The National Broadcasting Commission (NBC). The decree made it possible for what we now see today in the broadcasting industry whereby we now have private station like AIT African Independent Television, Silverbird Television, Galaxy Television etc.

          These private stations have many different programmes for the audience. This makes the audience have access to different programmes of their choice. The audiences watch more of foreign programmes offered by private station. Over the year study has shown that majority of the public tunes to private station more. These states have the obligation to truthfully and accurately inform the audience and attract a large number of people through the various events broadcast on the private station.

          Private stations have both sides the advantage and the disadvantage of which the negative side of this station cannot be neglected but requires more focus. Independent television can make an individual and the power to control the exposure provided by the station lies on how one know and understand the reason for these programmes.

          The negative sides of these foreign programmes on independent television have created bad thinking amongst all. Thus, the audience are made to watch more of foreign programmes thereby shutting them off local events and progammes. Some people may see these as a good thing while other will see it as a bad thing. This is why this research is been carried out. This research evaluates the attitudes of students towards foreign programmes on Independent Television station in Port Harcourt using uniport students.

1.2     Statement of the problem

          Nigeria is endowed with rich culture and traditions. It people are known to be decent, peaceful and caring. Since the Independent Television station became a major part of our global culture, it negative side have changed the society and lives of individuals. Some private station plays on the insecurity of people. Most of these programmes shown on these stations are not global for our youths. Most students tend to do what they watch on these station. Students find it more interesting watching the programmes on Independent Television instead of watching the government owned which has a lot of educating programmes.

          To this end, this research work tends to look into the students attitude towards foreign progrmames. The problem tends to be extreme to the extent that values, belief, system, ideas and attitude have been battered almost  beyond redemption. This research work will examine the negative effect of the foreign programmes on Independent Television.

1.3     Objectives of the study

This study will try to achieve these objectives

1.     To determine the extent of exposure of the student of the University of Port Harcourt to AIT.

2.     To determine their attitude towards foreign programmes on AIT.

3.     To determine the extent student watch foreign programmes on AIT.

4.     To determine the nature of the students attitude towards foreign programmes.

1.4     Research questions

1.     What is the extent of exposure of the student to foreign programmes on independent television station in the University of Port Harcourt?

2.     Is there any relationship between attitude of the students and foreign programmes?

3.     Do you believe that this trend is unhealthy and harmful to the existence of our cultural heritage?

4.     To what extent do students watch foreign programmes?

1.5     Significance of the study

          The study is significant in a way that it will add to the body of knowledge and will be helpful to further research in mass communication.

1.6     Scope of the study

          The research evaluates the attitude of the students towards foreign programmes on independent television station in Port Harcourt and not government owned television stations. The scope of the audience to be used is the students only.

1.7     Definition of terms

          There are some outstanding term used in this work and for the purpose of clarity their definition are given but when necessary description are used in place of definition.

1.     Attitude: This is the way or manner that people behave or react to foreign programmes.

2.     Effects: This refers to the outcome of an occurrence on something or someone.

3.     Extent: This refers to the degree of the effect of something on another.

4.     Foreign programmes: This is a programme produced outside Nigeria.

5.     Influence: The power to effect, control or manipulate something.