PUBLIC RELATIONS STRATEGIES IN THE MANAGEMENT OF ORGANIZATION’S COPORATE IMAGE AN APPRAISAL OF ORLEAN INVESTMENT WEST AFRICA ”.

PUBLIC RELATIONS STRATEGIES IN THE MANAGEMENT OF ORGANIZATION’S COPORATE IMAGE AN APPRAISAL OF ORLEAN INVESTMENT WEST AFRICA ”.

ABSTRACT
The crux of this study is predicated on the need to assess the public relations strategies adopted by Orlean Invest West Africa in the maintenance of its corporate image. The objectives of the study among other things were to assess the level of public satisfaction or dissatisfaction with the company’s policies and programs of Orlean Invest West Africa. The method adopted was the survey method. Survey was carried out on staff of the public relations department of Orlean Invest West Africa and members of host communities with a view to finding out the degree of correspondence in opinion and attitude between the company and its corporate publics. The survey however revealed that out of the 400 questionnaire copies distributed, 160 copies were returned showing that the relationship between the company and its host communities are predominantly friendly. This was attested by 80 percent of the respondents. Also it was discovered that the communities benefit relatively from Orlean Invest West Africa in terms of social amenities among other things. In terms of communication, it was discovered that the company communicates with the communities through their Chiefs and opinion leaders. This communication link was however found to be satisfactory going by the fact that every arm of the community is carried along. The study recommends amongst others, that in order to boost the corporate image of the company, more media channels should be put in place in order to bridge the communication gap between the company and its host communities.

TABLE OF CONTENTS PAGES

Title Page - - - - - - - - - - i
Certification - - - - - - - - - ii
Dedication - - - - - - - - - iii
Acknowledgements - - - - - - - - iv
Abstract - - - - - - - - - - v
Table of Contents - - - - - - - - vi

CHAPTER ONE
INTRODUCTION
1.0 Background of the study - - - - - - 1
1.1 A brief history of Orlean Investment west Africa - - 4
Statement of the problem - - - - - - 6
Objectives of the study - - - - - - 7
Research questions - - - - - - 8
Significance of the study - - - - - - 9
Definition of key terms - - - - - - 10

CHAPTER TWO
LITERATURE REVIEW

2.0 Introduction - - - - - - - - 11
2.1 Theoretical framework - - - - - - 12
2.1.2 Image restoration theory - - - - - - 13
2.2 Conceptual review - - - - - - - 15
2.2.2 Origin and nature of public relations - - - 19
2.2.3 Organizational public relations - - - - 22
2.2.4 Organizational image - - - - - - 24
2.2.5 Corporate reputation - - - - - - 29
2.2.6 Corporate identity - - - - - - - 29
2.2.7 Corporate communication - - - - - 30
2.2.8 Media Relations - - - - - - - 32
CHAPTER THREE
RESEARCH METHODOLOGY

Introduction - - - - - - - - 35
Research design - - - - - - - 35
Population of the study - - - - - - 36
Sample size and sampling procedures - - - 37
Sample size - - - - - - - - 38
Description of Measuring Instrument - - - 39
Method of data collection - - - - - - 39
Method of data analysis - - - - - - 40

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS

Introduction - - - - - - - - 41

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

Summary - - - - - - - - - 55
Conclusion - - - - - - - - 56
Recommendations - - - - - - - 58

References - - - - - - - - - 61
Appendix I - - - - - - - - - 62
Appendix II - - - - - - - - - 63
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