TRADITIONAL COMMUNICATION SYSTEM AND IT IMPACT IN COMMUNITY DEVELOPMENT: A STUDY OF KALABARI COMMUNITY
TRADITIONAL COMMUNICATION SYSTEM AND IT IMPACT IN
COMMUNITY DEVELOPMENT: A STUDY OF KALABARI COMMUNITY
ABSTRACT
The major thrust
of this study was to ascertain the various forms of traditional communication
systems in Kalabari, determine the effectiveness of these traditional
communication systems in rural development, to determine whether the people of
Kalabari prefer traditional modes of communication to modern modes of
communication. This therefore necessitated the use of survey method, a sample
size of 400 copies of the questionnaire were raised from which 296 copies were
duly returned using stratified random sampling procedure. Among other things,
findings shows that there is positive relationship between traditional
communication and rural development of Kalabari community, traditional media
have been empirically proven to be a positive instrument of achieving
accelerated political and economic development through the mobilization of the
people of Kalabari community. Hence, it is recommended that our cultural
heritage should be preserve in Kalabari community, that there should be need
for the establishment of programmes of research and action concerning this form
of communication with the view to analyzing the philosophical and technical assumption
underlying these forms of communication.
TABLE OF CONTENTS PAGES
Title
Page - - - - - - - - - - i
Certification - - - - - - - - - ii
Dedication - - - - - - - - - iii
Acknowledgements - - - - - - - - iv
Abstract - - - - - - - - - - v
Table
of Contents - - - - - - - - vi
CHAPTER ONE
INTRODUCTION
1.1 Background of the study - - - - - - 1
1.2
Statement
of the problem - - - - - - 6
1.3
Objectives
of the study - - - - - - 8
1.4
Research
questions - - - - - - 9
1.5
Significance
of the study - - - - - - 9
1.6
Scope
of the study - - - - - - 10
1.7
Limitations
of the study - - - - - - 10
1.8
Operational
definition of key terms - - - - 11
CHAPTER TWO
LITERATURE
REVIEW
2.0 Introduction - - - - - - - - 13
2.1 Theoretical framework - - - - - - 13
2.1.1 The attitude change theory - - - - - 15
2.2 Conceptual Review - - - - - - - 16
2.2.1
The concept of traditional of communication - - 16
2.2.3
Nature and characteristics of communication - - 26
2.2.4
Role of traditional system of
communication - - 27
2.2.5
Problems of traditional system of communication - 30
2.3 Empirical Review - - - - - - - 35
2.3.1
Situational Assessment of traditional media - - 35
CHAPTER THREE
RESEARCH METHODOLOGY
3.0
Introduction - - - - - - - - 36
3.1
Research
design - - - - - - - 36
3.2
Research
Population - - - - - - 37
3.3
Sampling
Technique - - - - - - 37
3.4
Sample
size procedure - - - - - - 38
3.5
Research
instrument - - - - - - 38
3.6
Validation
of research instrument - - - - 39
3.7
Method
of data collection - - - - - - 39
3.8
Method
of data analysis - - - - - - 39
CHAPTER FOUR
DATA
PRESENTATION AND ANALYSIS
4.0
Introduction - - - - - - - - 40
4.1
Data
Presentation - - - - - - - 41
CHAPTER FIVE: SUMMARY, CONCLUSION AND
RECOMMENDATIONS
5.1
Summary - - - - - - - - - 51
5.2
Conclusion - - - - - - - - 53
5.3
Recommendations - - - - - - - 54
References - - - - - - - - - 56
Appendix
I - - - - - - - - - 58
Appendix
II - - - - - - - - - 59
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