DATA PRESENTATION AND ANALYSIS

DATA PRESENTATION AND ANALYSIS

4.1Introduction

The focus of this chapter is on the presentation and interpretation of results and discussions on the role of traditional communication in rural development of Kalabari.
In the cause of this study, 300 questionnaire were administered to a sample which was chosen through the simple random sampling technique from the entire population of study. Out of the number of questionnaire administered 296 was correctly completed and returned given the return rate of 98.6%.
The questions were in two parts, A contained demographics information of respondents while part B contained information relevant to the research questions.

4.1Data Presentation
Table 1:Distribution of respondents by sex
Sex
Frequency
Percentages (%)

Male
179
56

Female
117
44

Total
296
100

From the table presented above 119 respondents representing 56% are male, while 117 respondents representing 44% are females.
Table 2: Distribution of respondents by age
Age
Respondents
Percentages (%)

19-25
76
25.7

26-30
117
39.5

31-35
103
34.6

Total
296
100

From the above table 76 respondents representing 25.7% are of the ages of 19-25, 117 respondents representing 39.5% are of the ages of 26-30, while 103 respondents representing 34.8% are of the ages of 31-35.
Table 3:Respondent’s marital status
Marital status
Frequency
Percentages (%)

Married
96
34.44

Single
171
57.77

Separated
29
9.79

Total
296
100

The above table indicates that 96 respondents representing 32.44 are married, 171 respondent representing 57.77 are single while 29 representing 9.79 are separated.

Table 4:Respondent’s educational qualification
Education
Respondents
Percentages (%)

Tertiary
120
40.5

Secondary
92
31.1

Primary
63
21.3

None
21
7.1

Total
296
100

The data presented above shows that 120 respondents representing 40.5% had tertiary education, 92 respondents representing 31.1% had their secondary education, 63 respondents representing 21.3% had primary education, while 21 representing 7.1% had no formal education.

Table 5:Distribution of respondents religion
Religion 
Respondents
Percentages (%)

Christianity
216
72.97

Islam
62
20.95

Traditional
18
6.08

Total
296
100

The table presented above shows that 216 respondents representing 72.9% are Christians, 62 respondents representing 20.95% are Islam, while 18 respondents representing 6.08% are traditionalist.
Table 6:Exposure to traditional modes of communication in Kalabari community
Answer
Respondents
Percentages (%)

Yes
264
89.19

No
32
10.81

Total
296
100

From  the above table, 264 respondents representing 89.19% agreed that they have exposure to traditional modes of communication while 32 respondents representing 10.8% disagreed.
Table 7:Distribution by opinion on the effectiveness of traditional forms of communication in information dissemination
Answer
Respondents
Percentages (%)

Very high
130
43.92

High
98
33.11

Little
68
22.99

Total
296
100

The above indicates that 130 respondent representing 43.2% agreed that traditional form of communication are effective, 98 respondents representing 33.11% agreed that it is high while 68 respondents representing 22.9% said that the effectiveness of traditional communication in information dissemination is low.

Table 8: Opinion on the impact of traditional media of communication in communication development
Answer
Respondents
Percentages (%)

Yes
186
62.84

No
110
37.16

Total
296
100

The table above shows that 186 respondents representing  62.8% agreed that traditional medium of communication has impact on community development while 110 respondents representing 37.16% disagreed.
Table 9: Distribution by the opinion of respondents on the levels of advantage of traditional media of communication in community development
Answer
Respondents
Percentages (%)

Very high
140
47.29

High
98
33.11

Little
58
19.59

Total
296
100

The table presented above shows that 140 respondents representing 47.29% agreed that the level of advantage of traditional media of communication is very high, 98 respondents representing 33.11% agreed that it is high while 58 respondents representing 19.59% that the level of advantages of traditional communication in community development is low.
Table 10: Opinion of respondents on the credibility of traditional means of communication in Kalabari community
Answer
Respondents
Percentages (%)

Yes
187
63.17

No
109
36.83

Total
296
100

The table presented above shows that 187 respondents representing 63.17% agreed that traditional means of communication is more credible than the modern mass media while 109 respondents representing 36.83% didn’t agree to that.

Table 11: Views on the role of traditional communication in rural development
Answer
Respondents
Percentages (%)

Yes
194
65.54

No
102
34.46

Total
296
100

The table above shows that 194 respondents representing 65.54% agreed that traditional means of communication plays a vital role in rural development while 102 respondents representing 34.46% didn’t agree to that.
Table 12: Preferences of traditional modes of communication to modern modes
Answer
Respondents
Percentages (%)

Yes
276
93.24

High
20
6.76

Total
296
100

From the above table, 276 respondents representing 93.24% prefers traditional modes of communication while 20 representing 6.76% don’t prefer traditional modes of communication.
Table 12: Distribution by perceived effects of traditional means of communication have on respondents
Answer
Respondents
Percentages (%)

Positive
94
31.76

Negative
202
68.24

Total
296
100

The above table shows that 94 respondents representing 31.76% are positively influenced by traditional mode of communication while 202 respondents 68.24% are negatively influenced by traditional mode of communication.
Table 14: Distribution by perceived influences of traditional communication on respondents
Answer
Respondents
Percentages (%)

Highly influenced
98
33.11

Moderately influenced
156
52.71

Total influenced
42
14.18

Total
296
100

From the above table, 98 respondents representing 33.11% were highly influenced by traditional communication, 156 respondents representing 52.71% were moderately influenced while 42 respondents representing 14.18% were not influenced by traditional communication.