SUMMARY, CONCLUSION AND RECOMMENDATIONS ON IMPACT OF OWNERSHIP STRUCTURE ON RADIO: A STUDY OF RADIO RIVERS 99.1FM”.

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Discussion of findings

In the course of carrying out this study, the researcher made the following findings;

i. Radio ownership does not have any impact on the content. Results revealed that over 39% of the respondents feel that irrespective of who owns the radio stations does not influence the radio programmes.

ii. 47% of the respondents saw no relationship between ownership and programme content. The owners (government or private) of radio stations do not determine the content of programmes of their stations.

iii. Result revealed that owners of radio stations structure there programmes mainly around the choice of programmes aired and its news bulletin is clearly shown by the responses of 47% of the respondents.

iv. Respondents agree that programmes in radio owned stations differ from that or private owners mainly in the area of adverts (for private owners) due to profit being their reason for establishment.

5.2 Summary

This study was necessitated by the increasing number of radio stations in Nigeria. The purpose of this study was to examine if the ownership (whether government or private) has an impact on its programme content.

The agenda setting theory, uses and gratification theory and social category approach theory were used as theoretical framework to guide this study. The research methodology was the survey design and sampling technique was the simple random sampling technique which resulted in a sample size of two-hundred (200). Data was collected using the questionnaire. Date gathered was presented in a table and analyzed through descriptive statistics.

5.3 Conclusion

The research has shown that the ownership structure whether government or private does not have any impact on the radio programmes. The owners also have no direct bearing on the content or type of the radio programmes. Both government and private owned radio station programmes share a lot of similarities in the areas of news bulletins and on air personalities.

5.4 Recommendations

In view of the findings; the following has been recommended:

i. Both government and private owned radio stations should employ better technological equipments which will in turn lead to an improvement on programmes content.

ii. Radio programme content should revolve around the needs of radio listeners to cover all demographic distribution of the audience.

In view of the result of this study and some of its limitations which include time and insufficient funds, it is suggested that more research on impact of ownership structure on programme content be carried out to cover a wider and more inclusive population.

REFERENCES

Cohen, D. S. (1963). Process and practice of radio programming and production London: Sage publications.

Compesi, R. J. (1980). Journalism and mass communication. Boston: Houton Mifflin.

Ctuild, W. M. and Reston J. (1959). Broadcasting and the mass media theories: New York: Harcourt Brace.

Daramola, A. (2003). The mass media and the society. Ibadan: University of Ibadan Press.

Dominick, P. (1992). Needs of the mass media audience. Virginia: University of Virginia.

Kalu Nsi, S. (1997). The art and science of radio broadcasting. Enugu: Platform Publications.

Maxwell, E. M. and Shaw, D. L. (1976). Media influence on audience. Chicago: University of Chicago Press.

Obaro, I. (1979). The history of radio broadcasting in Nigeria: Ibadan: University of Ibadan Press.

Obaro, P. (1979). History of radio broadcasting. Enugu: Ugwu Press.

Okenwa, M. (1993). Radio Journalism. Onitsha: African First Publishers limited.

Okunna, C. S. (1999). Introduction to mass communication. Enugu: New Generation Book.

Rosengren, E. S. (1985). Media gratification research: Current perspective. London: Sage publications.

Schramm, W. & Donald, F. R. (1971). The process and effect of mass communication Illinois: University of Illinois Press.

APPENDIX I

Department of Linguistics

and Communication Studies,

Faculty of Humanities,

University of Port Harcourt,

Rivers State.

Dear Respondent,

I am a final year student of University of Port Harcourt carrying out a research on “IMPACT OF OWNERSHIP STRUCTURE ON RADIO: A STUDY OF RADIO RIVERS 99.1FM”. It is an academic requirement for the award of Bachelor of Arts (B.A) degree.

To this end, I have designed this questionnaire to enable you to provide answers to the questions. I assure you that information supplied will be treated confidentially.

Kindly answer the questions on the attached sheets by choosing the alternative that suit you.

Yours sincerely,

Researcher

APPENDIX II

QUESTIONNAIRE