SUMMARY,
CONCLUSION AND RECOMMENDATIONS
5.1
Summary
This
is a research study on the topic “News commercialization and performance of
broadcast organizations”: A study of Radio Rivers 99.1 and Treasure 98.5FM).
Related literatures were reviewed with emphasis on informational role of the
broadcast organization, the concept of commercialization and News
commercialization in Nigeria, Evolution of radio commercials and broadcasting
history of Radio Rivers 99.1 and Treasure 98.5FM.
The population of the audience in
Radio Rivers 99.1 and Treasure 98.5FM is estimated to be 19,000 and 13,000
respectively according to the research carried out by the researcher.
The sample size is 395 and all of the
395 questionnaires which were given out only 350 were received from the
respondents and were used as a measuring instrument.
The researcher has discovered that about
98.6% of Nigerians are often exposed to the broadcast media and of which
majority of respondents are males and of the age of 30 years and above.
The
data collected through the questionnaire were presented in tables 1 – 16 and
analyzed.
5.2 Conclusion
In
accordance with the test conducted in chapter four, the following conclusions
were reached.
In as much as everybody wants truth,
fairness and balance in information dissemination, the
news items have become commercial product in many media organization and
important developments in the countryside are pushed aside by unimportant, even
trivial news items, concerning urban events and the activities of
personalities. News is no longer about reporting timely occurrences or events,
it is now about packaged broadcast or report sponsored or paid for by
interested parties. By these practical individuals, communities, private and
public organizations, local governments, state government and ministries gain
access to the mass media during news time for a prescribed fee. The message
they wish to put across is then couched in the formal features of news and
passed on to the unsuspecting public as such.
Regardless of all these, the effort made
by the broadcast media in serving as a watchdog and discussing and airing
materials to challenge the leadership of the nation cannot be discredited.
5.3 Recommendations
Based
on the conclusion drawn above, the researcher hereby recommends the following;
·
Since it has been identified that source
credibility, truth, fairness and
balance is essential in
information dissemination, as it affects the audience believe, so the
broadcast media should be given equal rights to broadcast what they see and how
it was seen without limit and threats.
·
No matter the
challenges and constraints within the broadcast media, members of the society
should be given the right to spaces free of commercials in the media where they
can contribute and exchange ideals on equal footing and where those with money
do not necessarily speak with the loudest voice.
·
Government
should reduce to the barest minimum its control of broadcast media operations
in Nigeria. Pernicious laws and regulations which impede freedom of information
or provide severe measures against broadcast media while performing their
legitimate duties.
·
Since this is dealing with news
commercialization and performance of the broadcast media, further studies on
this topic should not be restricted and the number of media to be sampled
should be increased to generalised the true picture of broadcast media
activities in Nigeria.
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APPENDIX
II
SECTION A
PERSONAL DATA
Please √ where appropriate in the boxes
below
Gender:
Age:
Marital
Status:
Retired
Other (please
indicate):____________________________________
Residential Area):__________________________________________
SECTION B
Instructions:
please read the following statements and rate them by ticking (√) the column
that best corresponds with your response.
Q1. Do you
listen to Radio? Yes No
If yes, which radio station favourite?
Radio Rivers Treasure Fm None
Q2.
Why do you listen to these radio
stations?
Other (Please indicate):__________________________________________
Q3.
Do you agree that news commercialization has improved the socio-economic life
of the society?
Q4.
Can you say news commercialization has
provided multiple news sources with reliable and objective news to its
audience?
If
yes, how?
A.
Availability of many and affordable
public and private news sources.
B.
By reflecting a wide range of social interest
including minority language information sources
C. All
of the above.
Q5.
Would you stop relying on the broadcast media in Nigeria for regular
information if the standard of truth,
objectivity, fairness and balance are
completely lost?
Q6. Have you seen or heard an advert or commercial
packaged and presented
during
the News as News itself?
Q7. Can your money give you access into the Nigerian
broadcast media to project
any
information as news?
Q8. Can paying for a particular news story distort
facts, or even affect the way
It
would be presented?
Q9. Do you consider the broadcast media in Nigeria
as “The watchdog of the
society”?
Q10.
Do the broadcast media in Nigeria discuss and air enough materials that
challenge the leadership?
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