RESEARCH METHODOLOGY ON COMMUNICATION

RESEARCH METHODOLOGY

3.0     INTRODUCTION

          This chapter is mainly concerned with the methodology that is adopted for this study. It bother itself with an explication of key research terms such as research design, research population, sample procedure, research instrument and method of data collection.

3.1     RESEARCH DESIGN

          This section addressed the plan, structure and strategy of investigation of issues related to parental involvement in communication development of their children.

          Research design is the selection and arrangement of research population for purpose of data collected.

          In this study, the cross-sectional survey method was used for this study. The cross sectional survey is useful for describing sample or population on a number of variables. The sample here is parents, this method is best suited for this research work. 

3.2     AREA OF STUDY

          This study covers Choba Local Government Area of Rivers State. There are four (4) families that made up Choba Local Government Area, but the researcher were restricted to two(2) and they include. Rumuchakara and Ndudor.

3.3     RESEARCH POPULATION

          The research population for this study comprises of persons that fall under the category of the topic of the study. The population for this study centers on parents who have children that fall between 0-1year. And this research includes both the educated and non-educated parents in Choba/Akpor Local Government Area. 50 parents were used in this work to elicit the need information.

3.4     SAMPLE PROCEDURE

          This research is meant to cover only parents of children between the ages of 0-1year, in Choba Obio/Akpor Local Government Area in Rivers State, in other to know their parental involvement in the communication development of children.

          Sampling is a process of selecting a sub-set of people or social phenomena to be studied from the larger universe to which they belong. Payne & Payne, (2004, p.200). In this work the researcher used the purposive sampling which is best suited for this study.

          Purposive sampling is the researcher’s own judgment about which elements to choose for the sample. This means that the researcher picks only those who best meet the purpose of the study.

3.5     RESEARCH INSTRUMENT

          The instrument that was used in collecting data for this research is the questionnaire. The questionnaire was constructed by the researcher. It was designed to get as much information as possible from the respondents who constitute the sample size of the study. The questionnaire was made up of two(2) sections. Section A deals with personal data while section B deals with questions relating to the parental involvement in communication development of their children.

3.6     METHODS OF DATA COLLECTION

          The method used for collecting this data was mainly by the used of questionnaire. A total of fifty (50) copies of questionnaire were administered to the subjects making up the sample in Choba Local Government Area.

3.7 METHOD OF DATA ANALYSIS

          The researcher in this circumstance has wisely applied the use of tables to analyze responses to the questionnaires administered generally to solicit for the basic data. There is also the use of simple percentage to arrive at the necessary statistic needed for this research work.