EMPHASIS ON NEWS COMMERCIALIZATION AND PERFORMANCE OF THE BROADCASTING MEDIA ORGANIZATIONS
ABSTRACT
This research work is aimed at
laying emphasis on News commercialization and performance of the broadcasting
media organizations, using Radio Rivers 99.1 and Treasure Fm 98.5 as a focus,
to achieve maximum and accurate findings. The researcher made use of survey
design, to gather necessary information, copies of questionnaire were
administered and retrieved from the respondents who were randomly selected. The
findings show that truth, fairness and
balance are the key elements everybody craves for in information dissemination
and nobody is encouraged to rely on the broadcast media if these elements are
missing. The research further confirmed News as being no longer about
reporting timely occurrences or events but about packaged broadcast or report
sponsored or paid for by interested parties. In spite of all this, respondents
attested to the fact that the broadcast media still serve as a watchdog of the
society. The researcher also made some recommendations based on the findings of
the research. That more opportunities should be given to the broadcast media
i.e. they should be allowed to broadcast what they see or the information they
get as long as it is proven to be true. Since it has been identified that
source credibility is essential in broadcasting, as it affects the audience
believe, so both government and private owned broadcast media should be given
equal rights to broadcast what they see and how it was seen without limit and
threats.
TABLE OF CONTENTS PAGES
Title
Page - - - - - - - - - - i
Certification - - - - - - - - - - ii
Dedication - - - - - - - - - - iii
Acknowledgements - - - - - - - - iv
Abstract - - - - - - - - - - v
Table
of Contents - - - - - - - - - vi
CHAPTER ONE
INTRODUCTION
1.1 Background of the study - - - - - - - 1
1.2
Statement
of the problem - - - - - - - 7
1.3
Objectives
of the study - - - - - - - 8
1.4
Research
questions - - - - - - - 9
1.5
Significance
of the study - - - - - - - 9
1.6
Scope
of the study - - - - - - - 10
1.7
Limitations
of the study - - - - - - - 10
1.8
Operational
definition of key terms - - - - - 10
CHAPTER TWO
LITERATURE
REVIEW
2.1 Theoretical framework - - - - - - - 12
2.1.1 Agenda setting theory of the media - - - - - 12
2.1.2 Development media theory - - - - - - - 14
2.2 Conceptual Review - - - - - - - 15
2.2.1 Informational role of the broadcast organization
- - - 15
2.2.2 Leadership role of the broadcast organization
- - - - 17
2.2.3
Watchdog role of the broadcast organization - - - - 19
2.2.4
The concept of commercialization and new commercialization - 24
2.2.6 Evolution of radio control - - - - - - 24
2.2.7 Commercialization of news in Nigerian media - - - 25
2.2.8
Some reasons why media houses in Nigeria - - - - 27
2.2.9
Some ethnical implication of news commercialize - - - - 28
CHAPTER THREE
RESEARCH METHODOLOGY
3.0
Introduction - - - - - - - - - 30
3.1
Research
design - - - - - - - - 30
3.2
Population
of the study - - - - - - - 31
3.3
Sample/sampling
procedure - - - - - - 32
3.4
Description
of the measuring instrument - - - - 33
3.5
Method
of data collection - - - - - - 33
3.6
Validity
of the instrument - - - - - - 33
3.7
Reliability
of the instrument - - - - - - 34
3.8
Method
of data analysis - - - - - - - 34
CHAPTER FOUR
DATA
PRESENTATION, INTERPRETATION AND
ANALYSIS
4.1 Demographic, Interpretation and analysis - - - - 36
4.2 Data presentation and analysis answering of
research question - 39
4.0
Introduction - - - - - - - - - 34
4.1 Data Presentation - - - - - - - - 43
CHAPTER FIVE: SUMMARY, CONCLUSION AND
RECOMMENDATIONS
5.1 Summary of findings - - - - - - - 55
5.2 Conclusion - - - - - - - - - 56
5.3 Recommendations - - - - - - - - 57
References - - - - - - - - - 52
Appendix I - - - - - - - - - 59
Appendix II - - - - - - - - - 60
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