DATA PRESENTATION AND ANALYSIS ON RESEARCH METHODOLOGY ONTHE EVALUATION OF PUBLIC RELATIONS STRATEGIES IN THE UNIVERSITY OF PORT HARCOURT”

DATA PRESENTATION AND ANALYSIS

         

          This chapter deals with the presentation and analysis of data gathered from the copies of questionnaire with a view to answering the research questions. A total of 400 copies questionnaire were administered and 300 copies were successfully returned for data analysis. The responses of the questionnaire will be presented using simple percentage.

4.1     Data Presentation

Table 1: Distribution of respondents by sex

Sex	Number of respondents	Percentage
Male	180	59%
Female	120	41%
Total	300	100%

          Table one shows that 180 represented 59% were males while 120 represented 41% were females.

Table 2: Distribution of respondents by age

Age	Number of respondents	Percentage
18-25	70	24%
26-30	80	26%
31-35	100	34%
35 and above	50	16%
Total	300	100%

          Table 2 shows that out of the total number of respondents sampled, 70 or 24% were people between 18-25 years, 80 or 26% were people between 26-30 years, 100 respondents or 34% were between 31-35 years while 50 respondents or 16% were people between 35 and above years.

Table 3: Distribution of Respondents by qualification

Qualification	Number of respondents	Percentage
BA/BSC	100	34%
SSCE/GCE	80	26%
MSC	70	24%
Others	50	16%
Total	300	100%

          Table 3 shows that 100 respondents with 34% had either BA/BSc, 80 respondents with 26% had either SSCE/GCE, 70 respondents with 24% had MSC and 50 respondents with 16% had either FLSC, ND or OND certificate. The implication of this is that majority of the respondents had BA/BSc certificates.

Table 4: Occupation of Respondents

Occupation	Number of respondents	Percentage
Civil servants	80	26%
Artisans	60	18%
Students	90	24%
Business group	70	24%
Total	300	100%

          Table above shows that 80 respondents constituting 26% were civil servants, 60 respondents constituting 32% were students while the remaining 70 respondents with 24% were from business group. The implication of this is that the study were mostly represented by students.

Table 5:      Departments allotted public relations practice

Occupation	Number of respondents	Percentage
Yes	260	86.7%
No	40	13.3%
Total	300	100%

          In response to the question if there are particular departments allotted to public relations practice in the university of Port Harcourt; table 5 shows that 260 respondents representing 86.7% agreed by saying yes that there is a department allocated to public relations practitioner in the University of Port Harcourt while only 40 respondents representing 13.3% said No. the response of this or analysis is that there is a department allocated for the public relations practitioner in the University of Port Harcourt.

Table 6:      Special roles played by the public relations                                              practitioner in the University Prot Harcourt

Response	Number of respondents	Percentage
Ye	200	66%
No	100	34%
Total	300	100%

          The above table indicates that 200 respondents representing 66% agreed that there are specific roles played by the public relations practitioner in the University of Port Harcourt while 100 respondents constituting 34% said No that there is no specific roles played by the public relations practitioner in the University of Port Harcourt. The analysis of this is that there is a specific roles played by the public relations practitioner in the University of Port Harcourt owing to the majority of respondents attestation.

Table 7: If your answer to 6 above is yes, state your reason:

          The answer is yes because the public relations officer in the person of Dr. Wodi announces the status Quo of the institution to all and sundry in the institution, as he also anchor most of the meetings that concerns the institutions.

Table 8:      Use of strategies by Public Relations Practitioner in                      the University of Port Harcourt

Occupation	Number of respondents	Percentage
Publicity	90	32%
Public affairs	80	26%
Press agencies	70	24%
Lobbying	60	18%
Total	300	100%

          The above table shows that 90 respondents representing 32% said the strategy adopted by public relations practitioner is publicity, 80 respondents said it is public affairs, 70 respondents representing 24%, 60 respondents representing 18%. The analysis of this is that majority of respondents with 32% attribute it to publicity.

Table 9:      Relationship between Public Relations Practitioner,                      with its Internal and external public in the institution

Response	Number of respondents	Percentage
Through the mass media	50	16%
Symposium	80	26%
Seminar	100	34%
Meetings	70	24%
Total	300	100%

          The table above shows that 50 representing 16% of the respondents stated that, the public relations officer relate with the internal and external publics through the mass media, 80 representing 26% of them said, they related with the internal and external publics through symposium others include 100 respondents representing 34% affirmed that, they related with the internal and external publics through seminars while 70 respondents representing 24% of them attest that they related with them through meetings. The analysis of this is that majority it is through seminars.

Table 10: Rate the public relations strategies adopted in the                            University of Port Harcourt

Response	Number of respondents	Percentage
Very effective	100	34%
Effective	140	48%
Poor	60	18%
Total	300	100%

          The table above shows that 100 respondents representing 34% attested that the public relations strategies adopted in the University of Port Harcourt is very effective, 140 respondents representing 48% affirmed that it is effective while 60 respondents representing 18% attested that it has been poor. The analysis of this is that the public relations strategies adopted in the University of Port Harcourt.

Table 11: Complaint against the public relations strategy in the            University of Port Harcourt

Response	Number of respondents	Percentage
Impoliteness	80	26%
Favourable	100	34%
Negligence	120	40%
Total	300	100%

          The above table shows that 80 respondents representing 26% attribute that complaints against the public relations strategy to impoliteness, 100 respondents representing 34% attribute it to being favourable while 120 respondents representing 40% attribute it to negligence of vital information to the institution.

4.2     Analysis of Data

          In analyzing the data, reference is made to research questions in chapter one.

Research question I: What are the public relation’s strategies adopted by the University of Port Harcourt?

          In answering this question, reference is made to table 8, here the respondents attest that the university use publicity, public affairs, press agencies and lobbying as its strategies.

Question 2: What are the benefits of public relations strategies in the university of Port Harcourt. In responding to this question reference is made in table 10 where respondents attest that the strategies adopted in the University of Port Harcourt and its practice has been affective.

Question 3: To what extent does the strategies adopted affect the institutional growth?

          In answering this question, reference is also made to table 10 where respondents were asked how they would  rate the public relations strategies adopted in the university of Port Harcourt with majority of the respondents affirming that it is effective and thus lead to the institutional growth.

4.3     Discussion of Findings

          The stud and its findings revealed that in table 5, that there is a department allocated to public relations practitioner in the University of Port Harcourt.

          The findings further revealed that there are special roles played by the public relations practitioner in the University of Port Harcourt; that he played a role of organizing symposium, seminars and meetings on the issues that is affecting the institution, this was supported by a majority of the respondents. Most importantly, majority of the respondent affirmed that the public relations strategies adopted in the University of Port Harcourt and its implementation and practices are effective thought they have little hiccup here and there.