ASSESSING THE INFLUENCE OF WRSTERN TV PROGRAMS OF THE DRESS SENSE OF NIGERIA UNIVERSITY STUDENT

ABSTRACT
Television has become a household asset to many families in the world today with most homes having bought the set one or more for the family information and entertainment. The television viewing has been found to be influential in many ways both positive and negative on the usage of the facility. Television as a form of media, has pervaded our lives so thoroughly that we cannot imagine a world without it.
Television programmes are a way for us to know what is happening around the world.
These programmes have changed the ways we speak and interact with others, and the way we dress. Young people are highly influenced by images of stars and models shown on Tv.

The objective of this study was to assess the influence of western Tv programmes of the dress sense of the University of Port Harcourt students. A sample size of three hundred and forty was drawn using a simple random technique. The researcher developed a research questionnaire and distributed to elicit responses from respondents. The results showed that students exposed to western Tv programmes exhibited noticeable changes in the dress sense.
We will cover all the topic in our table of contents.... Stay to on.

TABLE OF CONTENTSPAGES
Title page---------i
Certification---------ii
Dedication---------iii
Acknowledgements -------iv
Abstract ----------v
Table of contents --------vi

CHAPTER ONE
INTRODUCTION

Background to the study------1
Statement of the problem------4
1.3Purpose of the study------5
1.4Research questions-------6
1.5Significance of the study------6
1.6Scope of the study-------8
1.7Definition of terms-------8

CHAPTER TWO
LITERATURE REVIEW

2.0Introduction--------9
2.1Theoretical framework------10
2.1.1Social Learning Theory ------10
2.1.2Social Learning theory------11
2.1.3Empirical review-------13

CHAPTER THREE
RESEARCH METHODOLOGY

3.0Introduction -------28
3.1Research design-------28
3.2Research Population------28
3.3Research sample and sampling technique---29
3.4Research instrument ------30
3.5Method of data collection-----30
3.6Method of data analysis------31

CHAPTER FOUR
DATA PRESENTATION, INTERPRETATION AND ANALYSIS

4.0Introduction--------32
4.1Data presentation-------32
4.2Data analysis-------37

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1Summary --------40
5.2Conclusion--------41
5.3Recommendations-------42
5.4Suggestions for further studies-----43

REFERENCES --------45
Appendix I---------47
Appendix II (Questionnaire)------48